My latest edition of Number Crunch, via Boxoffice.com:
Please read the full column here: http://www.boxoffice.com/articles/2012-07-number-crunch-beyond-the-dark-knight-rises-numbers
“Welcome to a world without rules.” read the tagline on the poster of 2008′s The Dark Knight. It may just as well have read “Welcome to a movie series without rules.”
This column usually delves into the study of theatrical profitability. But these aren’t “usual” times. And as the country begins to pick up the pieces left behind from last week’s tragic events in Aurora, Colorado, the once palpable and near-deafening buzz of The Dark Knight Riseshas understandably been softened to a murmur.
As they say, the show must go on. Given the appropriate time to grieve, it is perhaps just as important to honor the victims by moving forward and not letting the actions of one selfish individual negatively impact any more lives than he already has.
With that being said, it’s not a transition that happens overnight. But we’ll do our best…