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Features & Editorials

SCREW 3D! …An Open Letter to Theater Owners (& Hollywood Itself)

7/6, 4:10pm Update: Just found out that the same theater is replacing TF3 with Zookeeper in the BigD on Friday.  Pointless. (end update) A little

Final Analysis & Predictions: ‘TRANSFORMERS: DARK OF THE MOON’

Tonight, Transformers: Dark of the Moon will be unleashed in theaters nationwide.  Starting at 9pm, the fan faithful can catch an early screening in 3D

OPINION: How to Fix SUPER 8′s Marketing…

With only ten days to go before J.J. Abrams’ Super 8 hits theaters, many in the online community are wondering if the film could end

Summer Box Office: THE TOP 15

As promised in my Summer Preview this week, here are my final pre-summer top 15 predictions!  (I cut this down from the planned 20 simply

SUMMER PREVIEW (Part Three): JULY 2011 – Bayhem-formers, Potter, and More Comic Books!

Today, I bring the third and final part of my Summer Box Office Preview!  After covering May and June on Tuesday and Wednesday respectively, I’ve

SUMMER PREVIEW: JUNE 2011 – Marvel, Abrams, DC, and Pixar!

PART TWO!  Today I’ve written up my June preview in the ongoing three-part, week-long summer preview.  Yesterday, I highlighted five releases from May.  The basic

SUMMER PREVIEW: MAY 2011 – Thor, Captain Jack, Po, and The Wolfpack!

For moviephiles, its better than any sport season.  The first pitch, the first kick-off, the first tip-off…none can compare to that first ticket purchase a

Inaugural Post: Welcome to BOX OFFICE THEORY! (April 29 – May 1 Predictions)

After a couple of years of procrastination and various delays, I’ve decided to launch my own blog dedicated to box office and general film industry