Tracking & Forecasts

Box Office Tracking & Forecasts: August Updates, and Why PRACTICAL MAGIC 2 Could Kick Off Fall Movie Season In a Strong Way

Photo Credits: Warner Bros. ("Practical Magic 2")

Key Tracking Factors & Rationale:

  • After a week off, and a massive record over-performance by Spider-Man: Brand New Day, several upcoming releases are revised in our short-range modeling. Notably, The End of Oak Street is pacing slightly off from earlier forecasts, though as an original film it could yet deliver a late surge in the final week before release given how much Spidey and The Odyssey are overshadowing things right now.
  • Looking outward for our first peak into September, Practical Magic 2 is the marquee addition to our short-range outlook this week.
  • Full analysis and long range forecasts available to our paid Substack subscribers

5-Week Box Office Tracking & Forecasts
as of 8/6/26
(click or tap image to expand)

Full analysis and long range forecasts available to our paid Substack subscribers

All forecasts and tracking ranges are reflective of how the films are trending or expected to trend ahead of release. They are not intended as final forecasts or predictions and are subject to revision at any time based on evolving market conditions and various circumstances factored into our modeling.