Disney’s fifteen-years-in-the-making sequel is tracking well among core male audience fans with healthy business expected from premium screens, but will it break out beyond the brand’s inherent niche?
Taylor Swift is back to give the box office a much needed boost on a weekend where openers are looking muted and the holdover market lacks the benefit of recent tentpole performers in chase frames.
A fresh sports-horror hybrid and key holdovers will strive to keep September’s better-than-expected market rolling along.
Anime goes as mainstream as it’s ever gone in the domestic market this weekend thanks to DEMON SLAYER, while DOWNTON ABBEY and THE LONG WALK aim to counter-program with varying degrees of results.
Plus, DEMON SLAYER: INFINITY CASTLE continues to bewilder as domestic box office expectations soar higher.
Despite lamenting the absence of a BEETLEJUICE BEETLEJUICE-type singular performance from last year, this September’s key releases may be able to hold their own in the aggregate.
Sony and Crunchyroll are building to possible anime records for INFINITY CASTLE in North America, while the CONJURING “finale” and others aim to anchor early fall box office.
