Box Office Weekend Forecast: TAYLOR SWIFT ($33M+), SMASHING MACHINE ($8-10M+), ONE BATTLE AFTER ANOTHER’s Sophomore Frame and GOOD BOY to Stand Above a Field of Mid-to-Low Profile Openers
Taylor Swift is back to give the box office a much needed boost on a weekend where openers are looking muted and the holdover market lacks the benefit of recent tentpole performers in chase frames.