The full version of this report appears in Box Office Theory’s Substack newsletter.
With no major studio wide releases set for July 24, the weekend between The Odyssey and Spider-Man: Brand New Day, this week’s report is brief as we begin the long Juneteenth/Father’s Day weekend with a four-week update available to all free subscribers.
A quick preview:
Key Tracking Factors & Rationale:
- Supergirl‘s social media review embargoes lifted this week, with positive-to-mixed reactions. As always, we caution that full review embargoes can often be more meaningful (that lifts next Wednesday), but that’s not a universal rule.
Full analysis and forecast charts available on Substack
All forecasts and tracking ranges are reflective of how the films are trending or expected to trend ahead of release. They are not intended as final forecasts or predictions and are subject to revision at any time based on evolving market conditions and various circumstances factored into our modeling.