Post-Easter weekend will see robust sophomore business for the MARIO sequel as it goes unchallenged across all key demographics.
As MARIO GALAXY dominates Easter weekend, spring movie season is again in a solid spot as year-over-year box office is up more than 23%.
With over half of schools around the country out for Good Friday and Easter Sunday, Universal and Illumination’s sequel is (again) perfectly timed.
The video game movie renaissance is poised to continue with Karl Urban’s Johnny Cage highlighting strong early marketing for Warner Bros. and Midway’s MKII.
Following GOAT, is original animation finally recovering with HOPPERS? Plus, PROJECT HAIL MARY expectations soar, and LEE CRONIN’S THE MUMMY hopes to provide a horror hit before summer.
While the industry buzzes and debates Paramount’s larger enterprise dealings, the studio is simultaneously launching 2026’s first horror event. Plus, forecast updates on key March titles.
Universal and Illumination enjoyed a historic Easter weekend performance three years ago with an incredibly beloved, made-for-everyone animated adaptation. They’re about to do it again.
Another slow January is coming to a close, but theaters and movie fans have reason to start getting excited for a variety of mid-winter and early spring titles.
