Taylor Swift is back to give the box office a much needed boost on a weekend where openers are looking muted and the holdover market lacks the benefit of recent tentpole performers in chase frames.
If models hold up, Taylor Swift will be second only to Taylor Swift in concert- and concert-adjacent box office opening weekends. Plus, can PREDATOR: BADLANDS mimic some of the ALIEN: ROMULUS franchise revival heat?
Pre-release narratives are already debating whether PTA and Leo’s crime comedy will be successful from a budget standpoint, but theaters and moviegoers are already winners with OBAA’s release.
The fall slate continues to take shape as reach the end of October’s outlook in our public report.
A fresh sports-horror hybrid and key holdovers will strive to keep September’s better-than-expected market rolling along.
Returning to our 6-week outlooks, October’s key theatrical players are beginning to come into full view.
Anime goes as mainstream as it’s ever gone in the domestic market this weekend thanks to DEMON SLAYER, while DOWNTON ABBEY and THE LONG WALK aim to counter-program with varying degrees of results.
Plus, DEMON SLAYER: INFINITY CASTLE continues to bewilder as domestic box office expectations soar higher.
Warner Bros.’ horror- and horror-adjacent dominance over September records will extend further this weekend, while Disney counters with one of the most successful musicals of all time.
Despite lamenting the absence of a BEETLEJUICE BEETLEJUICE-type singular performance from last year, this September’s key releases may be able to hold their own in the aggregate.
